Challenging Primary School Children to Create Innovative New Products
We taught the Marketplace Challenge in eleven primary schools around Swansea to encourage them to think like an entrepreneur, a life skill we think children should start developing as soon as they start school. We tasked the children with creating products linked to the subject they were studying in school to sell to the public in their local market.
Creative and professional products on sale in Swansea Market
Over 330 primary school pupils from across Swansea set up stalls in Swansea Market to sell their handmade products to the public. This was the culmination of weeks of hard work for pupils and teachers and we were amazed by their creative and professional products! The products on sale included food made only using ingredients available during WW2, cakes inspired by Oystermouth Primary’s theme “A journey around the world” and Welsh themed bath products.
Teaching children the life skills they for a successful future
The project showed children that they can work together with their school friends to have fun while making money; this is a great way to encourage children who struggle with ambition or low self-esteem. The children’s problem solving skills got a work out while brainstormed products they could make which were inspired by their school topic.
Final round: “Dragon’s Den” style pitching
The schools went head to head in the final competition and awards ceremony where the pupils pitched their products “Dragon’s Den” style to our judges, which included staff from the Welsh Government. The pupils explained their marketing strategies, their inspiration and got to practice their maths skills while calculating their finances and profit margins.
“What a brilliant future we can look forward to in Swansea if this is an example of the talent within our schools.” Anne Swift, Welsh Government Enterprise Manager for Wales, who judges the competition said: “It was so tough judging this very exciting competition, all the children had come up with some innovative ideas and we are thrilled to have been asked to support this programme.”